Benjamin Moore Aura is the American paint maker's flagship interior range, and it is a favourite with interior designers and decorators. It promises rich, true colour, excellent hide and a durable, washable film in one premium product. Here is what makes it different – and whether it is worth the price.
What is Benjamin Moore Aura?
Aura is an ultra-premium, 100% acrylic, self-priming paint and primer in one. Its standout feature is Color Lock technology, which locks the colourant into the paint film. The result: no colour rub-off when you wipe the wall, outstanding fade resistance and excellent hide, even with deep colours.
Aura finishes
| Finish | Character | Best for |
|---|---|---|
| Aura Matte | Velvety, low sheen yet washable | Living rooms, bedrooms, hallways |
| Aura Eggshell | Soft low lustre, extra washability | Kitchens, hallways, family rooms |
| Aura Satin | Pearl-like sheen, very durable | Busy walls, doors and trim |
| Aura Semi-Gloss | Bright and highly durable | Doors, trim, cabinets, bathrooms |
| Aura Bath & Spa | True matte, mildew resistant | Bathrooms and humid rooms |
Benjamin Moore Aura technical specifications
| Property | Specification |
|---|---|
| Type | 100% acrylic, self-priming paint and primer in one |
| Technology | Color Lock |
| Coverage | 9–10 m²/L (Semi-Gloss 10–11 m²/L) |
| Recoat | 1 hour |
| Odour and VOC | Low odour, very low VOC |
| Application | Brush, roller or spray |
| Colours | Super White or any of Benjamin Moore's 3,500+ colours |
Pros
- Rich, deep colour that stays true – no rub-off when cleaned
- Excellent hide; often fewer coats, especially with deep colours
- Fast recoat – one hour
- Touches up very well
- Low odour and very low VOC
Cons
- Premium price – it costs more than most wall paints
- Fast drying means you need to keep a wet edge on large walls
Aura vs Regal Select
Regal Select is Benjamin Moore's classic premium paint – excellent flow, great hide and stain release – at a lower price. Aura steps up with Color Lock, better hide on deep colours and faster recoating. Read our comparison of Aura vs Regal Select vs ben for more.
Is Aura worth it?
For deep or dramatic colours, rooms where you want the richest possible finish, or walls that need regular wiping without losing colour, we think yes. For a white ceiling or a spare room, a lower-priced paint will do the job.
Frequently asked questions
Does Benjamin Moore Aura need a primer?
Aura is self-priming on most previously painted surfaces. Bare, stained or very porous surfaces may still need a primer – ask us.
How many coats of Aura do I need?
Usually two for the best colour and durability; Aura's hide often means fewer coats than standard paint with deep colours.
Can Aura be colour matched?
We mix Aura in any Benjamin Moore colour, as well as Super White.
Which Aura finish is best for kitchens?
Eggshell or Satin for walls, Semi-Gloss for cabinets and trim.
Buy Benjamin Moore Aura from Dawes
Dawes is your local decorating centre in West London. We mix Benjamin Moore Aura to order in our store at 158–160 Goldhawk Road, W12 8HJ, or you can order online for delivery anywhere in the UK. Delivery is free on orders over £50, and if you need it fast, our Priority service delivers the next working day when you order by 1pm. Trade accounts are available.
Not sure which product is right for your job? Call us on 020 8748 6711, email sales@dawespaints.co.uk or pop into the shop – we are open Monday to Friday 7am–5pm and Saturday 8am–4pm.
Browse the full Benjamin Moore range.